Justin Bieber Is Dropping One Purpose Music Video Every Hour

Justin Bieber’s new album, Purpose — featuring all your favorite rappers — dropped on Friday and made its grand emergence into the world with a massive launch show at Los Angeles’ Staples Center.

Now, Bieber’s gone even bigger. On Saturday (Nov. 14), he dropped a music video for every song on the album, one per hour, all on his VEVO page. This huge project is, in total, called “Purpose: The Movement,” a self-described “short film” created by Bieber, choreographer pal Parris Goebel and manager Scooter Braun that debuted (appropriately) at his Staples Center performance. As Billboard points out, we’ve already seen the “Sorry” video, but a new version of “What Do You Mean” is included

 

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